Chinese Outbound Tourism Soars
Chinese outbound departures
more than doubled in the last five years, from 16.6 million people in
2002 to 40.9 million people in 2007. The 2007 Neilsen China Outbound
Travel Monitor Report shows that Chinese travelers spend an average
of $2,913 per trip per person. Europe is the top dream destination for
Chinese travelers, followed by Australia and New Zealand. Nevertheless,
Chinese outbound tourism is expected to grow 20-30% annually for the
rest of the decade. Currently, China has granted ADS status to 134 countries.
Group tours are a popular way for many Chinese to travel.